A scientific analysis of protein powders reveals that 15 out of the 20 tested top protein powder products contain less protein than claimed.
A surprising number of protein supplements doesn’t contain as much protein as we are lead to believe. The scientific analysis, that you find below, concluded that 20 of Europe’s and the world’s biggest protein brands on average contain 3,5% less protein than the label leads consumers to believe. One brand contained 12,2 grams less pr. 100 gram than the label claim of 62 g/100 g, corresponding to a whopping 20% deficit.
Furthermore, certain products contain excessive amounts of cheap amino acids, making them less efficient, while still being able to claim a certain amount of protein. A fraudulent method known as amino spiking.
The analysis shows a general problem within the market for dietary supplements. From Candidlab’s point of view it is rooted in a decentralized online market, making it difficult for the regulatory authorities being the watchdogs, the consumers need. As more and more supplements are produced in and outside the EU, consumer health is at risk.
Protein supplement sales alone across the 11 European markets that Candidlab operates in has surpassed 1.2 billion euro per year and is estimated to grow to 1.7 billion euro by 2022. This is without the massive American market. This growth reflects an increased interest in improving physical appearance, gaining muscle mass and living a healthy lifestyle. It establishes that there is a huge financial motive for supplement brands.
Click the image above to see and download the report.